Orrin Wells

Orrin WellsOrrin WellsOrrin Wells

Orrin Wells

Orrin WellsOrrin WellsOrrin Wells

SALES ENABLEMENT CONSULTING

SALES ENABLEMENT CONSULTINGSALES ENABLEMENT CONSULTINGSALES ENABLEMENT CONSULTING

We help professional services firms build structured sales operations that uncover hidden revenue. 

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About Orrin Wells

Our Mission

 At Orrin Wells, our mission is to help service businesses build clear, scalable sales systems that turn growth into a repeatable process. We specialize in uncovering hidden revenue opportunities through smarter structure, data, and execution. 

What we do

We transform fragmented sales operations into disciplined, data-driven growth engines.

At Orrin Wells, we help service-based organizations build the structure and discipline of a high-performing sales organization. Our work combines strategic insight with practical implementation, ensuring every client leaves with systems that deliver measurable results.


Our services include:

  • Sales Diagnostics & Roadmapping: Rapid assessments that identify bottlenecks, inefficiencies, and untapped revenue opportunities.
  • Process Design & Playbooks: Standardized sales frameworks that clarify roles, improve conversion consistency, and shorten the sales cycle.
  • CRM Optimization & Automation: Clean data, simplified workflows, and real-time visibility into performance.
  • Forecasting & Performance Management: Implementation of 5–7 key metrics that drive accountability and predictability.
  • Offer & Pricing Strategy: Structure and positioning that align margins with growth objectives.
  • Sales Enablement & Coaching: Ongoing capability-building to embed new habits and sustain performance gains.

Our Approach

We combine strategic insight with hands-on collaboration, working alongside your team to uncover hidden revenue and build sales systems that scale. 

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Our Impact

Growth

We help service companies unlock new revenue through refined sales processes, targeted enablement, and data-driven pricing strategies that increase conversion rates and margins. 

Efficiency

Our clients achieve leaner operations and faster decision-making through automation, CRM optimization, and enhanced pipeline visibility, freeing teams to focus on closing deals. 

Predictability

We establish the systems and metrics that bring clarity to forecasting and planning, creating consistent performance and confidence in future growth.

HOW WE WORK

Discovery & Assessment

Benchmarking & Insights

Benchmarking & Insights

We begin with structured interviews and data review to identify revenue bottlenecks and operational inefficiencies. 

Benchmarking & Insights

Benchmarking & Insights

Benchmarking & Insights

We compare current performance to industry best-in-class to quantify gaps and opportunities. 

Strategy Design

Benchmarking & Insights

Implementation Sprints

We co-create a tailored roadmap outlining the highest-impact initiatives across people, process, and technology. 

Implementation Sprints

Measurement & Sustainability

Implementation Sprints

Our team supports execution through short, focused cycles that deliver visible results within weeks. 

Enablement & Training

Measurement & Sustainability

Measurement & Sustainability

We embed new capabilities through coaching, playbooks, and performance dashboards. 

Measurement & Sustainability

Measurement & Sustainability

Measurement & Sustainability

We track KPIs, refine systems, and ensure gains are institutionalized for long-term impact. 

WHO WE SERVE

We work with professional services firms that have outgrown informal sales methods and are ready to scale through structure, process, and precision.

Our clients are experts in their craft — but recognize that expertise alone doesn’t drive predictable growth. We help them build the sales infrastructure, enablement, and metrics required to convert reputation into recurring revenue.

We partner with:

  • Accounting and Tax Advisory Firms seeking consistency in client acquisition and improved close rates.
  • Law Practices and Legal Consultants aiming to professionalize intake, qualification, and follow-up.
  • Marketing and Creative Agencies looking to replace founder-driven sales with a repeatable process.
  • Boutique Consulting Firms ready to operationalize business development and accelerate deal flow.

Every engagement is designed to install discipline without bureaucracy — so firms can sell with clarity, confidence, and measurable results.

Learn More

Discover how Orrin Wells helps professional-services firms transform ad-hoc sales activity into scalable, data-driven growth systems.

Explore our approach, proven frameworks, and real-world outcomes from past engagements.

Explore Our Approach

Contact Us

Contact Us

Let’s Talk Growth.

Every strong sales operation begins with clarity. Let’s start with a short diagnostic conversation to identify your highest-impact opportunities. 

Orrin Wells

Book Your Free Consultation

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